Helix Human Performance Technologies

One chapter closes 📚 A new one being written 📖

Five years ago I started The Ice Bath Co. with a simple belief - that cold water could change people’s lives.

It did. And it changed mine.

What started with ice baths became a community, a culture, and a career built entirely around human potential. Every installation, every build, every cold dip, every conversation… it’s always been about people and outcomes first. That’s never changed.

Today, a chapter closes. And something bigger begins.

Welcome to HELIX - Human Performance Technologies.

This isn’t a rebrand. It’s a new direction built on the same foundation, the same passion, the same standards, the same unwavering commitment to the people we serve.

And this time, I’m not building it alone.

Laura and I are bringing everything we have to this 🔥 Our experience, our values, our obsession with outcomes - as a partnership. What we’re building with HELIX is a reflection of who we are and what we believe people are truly capable of.

HELIX brings together The Eight Elements of Human Performance:
Oxygen · Active · Recovery · Cold · Light · Heat · Breath · Sleep

A fuller toolkit. A wider vision. The same heart.

I’ve never been more excited about what we’re building. And We’ve never felt more ready.

Demand More 🖤