Mabo

Your audience is already using Instagram, TikTok, Pinterest and YouTube as search engines.

Are you creating content that can actually be found there?

We've been digging into the rise of Social SEO, why hashtags have quietly moved out of the spotlight, and what marketers should be doing differently in 2026.

Link to the full article in the comments 👇

The UK government is moving ahead with plans to prevent under-16s from holding accounts on many major social media platforms 🚫

For marketers, that naturally raises questions around audience sizes, targeting and measurement.

The implementation isn't expected until 2027, but it's a good opportunity to start thinking about what these changes could mean for your marketing strategy.

We've broken down what we know so far, and what marketers should be focusing on 👇

We're big believers that the best marketing teams never stop learning ✨

That's why our Creative Content Lead, Carli, headed to last week's ITV Showcase, returning with plenty of ideas to bring back to the team. From the role TV continues to play in driving growth, to the importance of attention, quality reach and integrated strategy, there was plenty to get us thinking.

Events like these are a great reminder that the industry never stands still, and neither should we!

Thanks to the ITV team for another brilliant Showcase, and a special thank you to Sean Robertson and Steven Cook for the warm welcome. We always appreciate the opportunity to learn from the people pushing our industry forward.

Still buzzing after Natalia, our Head of Commercial, and Janine, our Marketing Manager, attended Moja's first-ever Get Known Summit in Newcastle ✨

Every speaker brought something different to the table! It wasn't one of those events where you leave with a handful of vague ideas and a tote bag. We came away with genuine insights, fresh perspectives and plenty to think about.

Massive credit to the MOJA team for pulling off a sold-out debut event. They've already launched tickets for next year's summit and, if this year's event was anything to go by, we'd wholeheartedly recommend getting your name down early.

Google has recently launched AI Max, a new Google Ads feature designed to help advertisers uncover additional search opportunities by looking beyond traditional keyword targeting.

But what's perhaps more interesting isn't the tool itself, it's what AI Max tells us about where Search is heading 🔎

Search behaviour is becoming more conversational, exploratory and intent-driven. People are searching differently, and Google is evolving to keep up.

In our latest article, we explore what AI Max is, why Google has built it, and what it reveals about the future of Search.

Link to the full article in the comments below 👇