Surge

Browser-based tracking is becoming less reliable thanks to cookie restrictions, privacy tools, ad blockers, and JavaScript issues.

That's why more businesses are moving towards server-side event tracking. It typically delivers cleaner, more reliable conversion data, helping you make better marketing decisions and get more from your ad spend.

With Shopify now moving purchase tracking server-side, it's clear where the industry is heading.

Read the latest blog from our CTO Andy to learn what server-side event tracking is, why it matters, and whether it's something your business should be considering. 👇

https://surge-online.co.uk/blog/why-more-businesses-are-moving-to-server-side-event-tracking

Not your average day at work.
David made the trip over to Manchester for Global Offshore Wind, meeting businesses from across the sector and getting a closer look at some of the technology helping drive the future of offshore energy.
Safe to say the underwater robots stole the show 🤖
One thing we've always enjoyed at Surge is getting a glimpse into industries most people never get to see up close.
You start asking questions, hearing different perspectives, and quickly realise there are some incredibly smart people solving some incredibly complex problems.
A reminder that some of the most interesting innovations happen in industries most people never get to see. 💭