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The ChatGPT Shopping Revolution: What it Means for Your Google Shopping Ads.

The e-commerce landscape is undergoing a seismic shift. OpenAI's ChatGPT in the last few months officially entered the shopping arena, offering a new, conversational way for users to discover and compare products. This isn't just another feature; it's a potential market shift that demands attention from every e-commerce retailer currently relying on Google Shopping Ads.

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Understanding the wider business goals, the customer journey across channels & how PPC played a part in that helped us achieve an average of 4 years revenue (pre-RTN) growth in 12 months.