The Events Structure
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Behind the scenes at the British Grand Prix 🎬
Before the crowds, before the photos, before the doors open...
Here’s a look at what goes into creating a brand activation at one of the UK’s biggest motorsport events.
Working with Osmo Projects on the Doritos activation.
AutomotiveEvents Motorsport Roadshow EventStructures BehindTheScenes
07/07/2026
Formula 1 🤝 Experiential marketing
A few more shots from the Doritos activation at the British Grand Prix.
Working alongside , we supplied the event structure that helped create an immersive brand experience for Formula 1 fans throughout the weekend.
Automotive events are always a highlight of the summer, and with Goodwood Festival of Speed just around the corner, it's shaping up to be another exciting week for the industry. 🏁
06/07/2026
Technology is always easier to understand when you can experience it first-hand.
For this Huawei activation, our Impact Premium created a flexible environment for demonstrations, engagement and hospitality.
One structure.
Multiple experiences.
02/07/2026
RTX Road Show 📍 Stoneleigh Park
Following a successful week at Hillhead, this same Certas Energy activation is now ready for visitors at RTX Road Show.
Working with , we installed our customised shipping container exhibition space, complete with a bespoke timber deck that creates a welcoming area for visitors throughout the event.
Swipe through to see the installation come together—from delivery to the finished exhibition space.
Planning a touring exhibition or roadshow? We'd love to help.
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The Events Structure, Atlantic Business Centre, Altrincham
Manchester
WA145NQ
