Eight Engines

'Do It Right’ was a high-end ad we produced for SEO agency ‘Aqueous Digital’ which took a creative approach to conveying one of their core tenants - attention to detail.

The ad centres on a single character—a meticulous perfectionist who moves through their day, ensuring every detail is flawless. This concept mirrors Aqueous Digital’s precise and artful approach to SEO, blending creativity with science.

Shot in a beautifully styled home in Manchester, we paid close attention to how every visual detail reinforced the theme of perfectionism. From symmetrical framing that created a sense of order to art-directed shots that ensured visual cohesion, every element was considered. Even the character’s bright, deliberate wardrobe was chosen to reflect someone who takes pride in getting things just right.

Swipe for screengrabs from the ad ➡️🎬

Producer: .rupert
Director: Jack Leigh
Director of Photography:
Editor:
Gaffer:
First AC:
Art Director:
Runner:
Make Up: .fx_

Actor:
Voiceover: