AdGeek

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"My CPM has shot through the roof. How do I bring it back down again?"

Good question. Here's how:

Your CPM is an important metric to follow when advertising, and as important as it is, a lot of people don't follow as they should

There's a handful of reasons your CPM may have gone up, here are my top reasons!
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1. Your ads are running at the wrong time of year -

The time of year your ads run at plays more importance than you think

If you have scheduled your campaign around any specific holidays or events, your ad is going to either increase or decrease depending on your niche

For example, in the sports niche? Any sports seasons will attract high sky amounts of your audience to YOUR ads.
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2. Your ads just aren't interesting -

There are a lot of ads surfing around the news-feed everyday. Good, and bad

If your ad doesn't stand out from the crowd, I'm afraid it's most likely a lost cause

Boring ads usually begin in your Ad Creative.

Take the time to look over your images and videos and ask yourself...

"Will this actually catch somebody's eye?"
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3. Your audience is cold -

Our FINAL but most important by far!

If you have absolutely zero audience data to run an ad from

Then your first month or two is going to be a rocky road...

Split test multiple Ad Sets within the same campaigns to slightly different audiences to see which one performs best.

The better you do this, the warmer your audience gets.
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Your CPM can be reduced over time and it is something the AdGeek team has great experience in, you just need to know where to look.

Follow for more Q&A posts every Saturday where we answer your direct questions🚀