Kerfuffle Podcast
Share
Some people mistake confidence for arrogance.
Simon Gates is one of those people.
Spend five minutes with him and you'll realise it isn't arrogance at all. It's drive. It's determination. And it's an obsession with being useful.
In this conversation we talk about:
• Why estate agents need to be everywhere their audience is
• How data can help win more instructions and build trust
• Why relationships still matter more than technology
• The role AI should play in modern agency
• The power of consistency and showing up
• What Simon looks for when choosing an estate agent himself
One thing remains true. Success leaves clues.
Simon didn't end up speaking on stages alongside the likes of Josh Phegan and Tom Panos by accident. He got in the right rooms, kept showing up, added value and stayed relentlessly consistent.
Whether you're an agent, supplier or business owner, there's plenty to take away from this one.
Join Simon Gates at the Kerfuffle Conference on 9th July 2025 at the ICC Wales.
Built On Trust.
Tickets and further information: https://www.kerfuffleconference.com/
Recruitment and estate agency have something in common.
Neither enjoys the best reputation.
Both are built on trust.
In this conversation with Lee Redfern from Rayner Personnel, we talk about what recruitment really looks like when you strip away the stereotypes.
We cover:
• Why recruitment and estate agency are more alike than people realise
• The human impact of redundancy and career change
• Whether AI can ever replace relationships
• Why "Making Mondays Matter" is more than just a slogan
• What candidates should be doing differently in today's job market
• Why the best recruiters spend more time listening than talking
One point really stuck with me.
Losing a job isn't just about losing an income. It's about losing part of your identity, your confidence and your sense of direction.
That's why good recruiters matter.
Just as good estate agents help people through major life changes, good recruiters help people navigate some of the biggest decisions they'll ever make.
Worth a watch.
What’s it actually like working with Kerfuffle as a supplier?
We sat down with Taylor Coleman from Tapi to talk less about products… and more about partnership.
From launching into the UK market at speed, to understanding supplier ROI, Taylor talks openly about why Tapi chose to work with Kerfuffle and the people behind the scenes helping suppliers gain traction in the industry.
“A lot of organisations ask suppliers for sponsorship or event involvement without really understanding the supplier side of the journey. Kerfuffle gets that because they’ve lived it.”
Huge thanks to Taylor for the kind words about Simon, David, Sarah, Ellen, Stu and the wider team.
07/05/2026
AI in estate agency is finally starting to move beyond gimmicks.
Not just writing property descriptions. Not just generating headshots. Not just “look what ChatGPT can do”.
In our latest conversation with Kristjan Byfield from The Depositary, we explored something much more interesting:
How AI can genuinely improve outcomes in one of the most emotionally draining parts of agency - tenancy conclusions and negotiations.
The best technology should not remove the human element.
It should remove the friction, admin and mental load that stop people delivering great service.
The Depositary’s AI tools are helping agents:
• Build better, clearer deduction proposals
• Negotiate more effectively with tenants
• Reduce emotionally charged back-and-forth
• Improve consistency across teams
• Free up time for the conversations that actually matter
We also discussed the wider AI shift happening across the industry and why we are now moving from “AI as a novelty” into true workflow transformation.
Listen, watch and read in the first comment.
Click here to claim your Sponsored Listing.
Category
Address
Manchester
M33
