Ensemble

Aimo was something we worked on a few years ago, when AI was taking its first public steps, and there was a scramble to harness the tech as a lever across sectors. Shown is development across the name and brand identity (other Aimo’s have since transpired), which was later wrapped into another product, as these things often are.

We recently opened up some of the old files while exploring sonic identities for something else (sound up on the first tile). We still quite like the marque, but admittedly other elements feel undercooked as is the nature of early round work.

If anything, it’s interesting to see how things have moved on so dramatically in a few years…

New(ish) identity for the guys at Kobean Coffee Roasters.

Recent brand work for Apollo – a comprehensive, AI-powered sales platform helping businesses find and engage leads, automate outreach, manage deals and enhance data.

In mythology, Apollo was the god of Sun and Light, Truth and Prophecy, Archery, Music and Dance. These facets mirror the platform’s role in the user journey – bringing clarity to complexity, offering insight and foresight, enabling precision, and revealing patterns beneath behaviour.

We partnered with the Apollo team across brand and product – from positioning and identity to a suite of product-level brands – all supported by a unified design system, motion principles and illustration language.

At the heart of the work is a single creative strategy: illuminating new realities. A thread of clarity and illumination runs through every touchpoint – from platform to product.

For more, see case studio link in bio.
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New project for the Workforce Reporting Consortium (WorRC) – a non-profit group working to advance how organisations measure and understand their people. 

At the heart of the identity was a benchmark symbol which draws from the historical surveyor’s mark. Reimagined for WorRC, it represents a new standard in workforce reporting, grounded in precision, clarity, and measurable progress – the new standard in human capital reporting.

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New project for the Workforce Reporting Consortium (WorRC) – a non-profit group working to advance how organisations measure and understand their people. 

At the heart of the identity was a benchmark symbol which draws from the historical surveyor’s mark. Reimagined for WorRC, it represents a new standard in workforce reporting, grounded in precision, clarity, and measurable progress – the new standard in human capital reporting. 




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