Alison Boote Brand Studio

The submark.

Every brand identity I create includes a suite of logo variations because a brand needs to work everywhere, not just at full size when there is lots of space to play with.

This is the submark for Degree of Interest. A monogram built with the initials - interlocked, considered, and completely specific to this brand.

It's used where the full logo would be too large or too dominant. A profile picture, a favicon, a small stamp on print. This is the version that works quietly in the background but is so confident in its own right.

Even at this scale the details matter as the smallest parts of a brand still shape how it feels.

Brand identity for