Precious

Precious

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13/06/2026

With the World Cup just around the corner, we’ve curated chic outfits in red, white and blue.

Come to our store and try the April Gingham Top and Antonella Red Blouse from MAISON HOTEL or the classic items from Selected including the Tora Slim Zip Shirt and the Helle Dark Sapphire Short Sleeve Knit.

Open Saturday 11AM to 5PM and Sunday 9AM to 4PM. See you soon!

07/06/2026

We’ve prepared the perfect straw hat selection for you, all from and .

Coming in crème, black and multicolour shades, they are the perfect accessory to brighten up your day.

Come by our store and shop your favourites!

Open Wednesday (11am to 5pm) to Sunday (9am to 4pm)

Photos from Precious's post 31/05/2026

Here at Precious we are making the most out of London’s heatwave and turned it into the perfect excuse to curate some of our favourite summer pieces.

Come try dresses from Essentiel Antwerp, accessories from Nooki and tops from Numph in our store. Feel the summer vibes!

Open today until 4 PM!

Photos from Precious's post 26/04/2026

Your warm weather wardrobe is ready. Here at Precious we love everything from the new Zen Ethic collection: hand printed florals, stripes and checks for summer. We have also received the Crochet phone bags in 2 colour ways from Nooki.

Stop by and treat yourself to your favourite piece. Open today until 4pm.

Photos from Precious's post 19/04/2026

Happy Sunday everyone! Come visit us in our store and shop our latest collection from Essentiel Antwerp, Grace&Mila, Selected Femme and Maison Hotel.

Our special picks this week are our vintage silky triangle scarves in multiple colours and patterns.

Open until 4 pm.

eastendboutique

Photos from Precious's post 12/04/2026

Precious curated our favourite items from Essentiel Antwerp, Frnch and Grace & Mila. From pinks to playful patterns and embellished fabrics, come pick up your favourite pop of colour for your spring wardrobe.

Open today until 4pm and Wednesday to Sunday every week.

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Telephone

Address


98 Columbia Road
London
E27QB

Opening Hours

Tuesday 11am - 5pm
Wednesday 11am - 5pm
Thursday 12pm - 6pm
Friday 11am - 5pm
Saturday 11:30am - 5pm