GFluence

❗️❗️Tripadvisor vs Yelp❗️❗️
Often forgotten, yet very strong platforms you should not miss.
Choosing the right platform depends on the type of business you have. According to that, you decide which platform is best for you.

TripAdvisor specializes in very lucrative categories while Yep is more general.
TripAdvisor is slightly bigger than Yelp and so the searches and ads look accordingly.
Yelp focuses on general things while TripAdvisor is a solely traveling app.
As for the ads on both platforms, on TripAdvisor, we can find a lot of competition. When we tried to search there for walking tours in Los Angeles, the first ad that showed up was Walt Disney.

That does not alter the fact that TripAdvisor is a platform that no one in the travel industry should avoid, simply because of the numbers in the graph below.

❗️❗️Influencer is an internet user, who can influence the behavior of other internet users by leveraging the content he creates, his connections and his audience.
❓Why to cooperate with them❓
It can be a really great investment for your products or services. Thanks to the influence the influencer has on social networks, your product can get a lot of attention by just mentioning it. The benefits of using an influence vary in each country. In China, for example,
read more
⇢⇢⇢ https://gfluence.com/how-kfc-became-chinas-fast-food-of-choice/
What to watch out for?
✅If you decide to cooperate with an influencer, you should find out about him/her as much information as possible.
✅A number of followers don’t necessarily mean the influencer has a strong community of supporters.
Notice the number of comments (it’s also worth it to read them), and the number of likes.
✅Last but not least, find out the statistics of their accounts. (What countries are engaging the most). It is a no-brainer that if you’re targeting a certain zone, users from the other side of the world won’t bring you much success.

Is it true that newsletter in the USA is dying? The opposite is reality! Not long ago we shared the habits of English population for opening newsletters with you. In the USA it’s the other way around.
Here are few facts that might be of your interest.

➠Published by the American Marketing Association, for instance, 85% of marketing agencies say that email marketing performance is increasing; 50% would describe that increase as “significant.”
➠The number of email users in the US is projected to grow to 244.5 million by the end of 2017. (Source: Statista)
➠Ecommerce customers who received multiple abandoned shopping cart emails are 2.4 times more likely to complete the purchase than those who receive only one follow up email. (Source: Experian)a

No strategy is the same.
If your target market lives in England, this is what you should know.
Newsletter VS Blog. What should you focus on?
Most people will be put off from any further engagement if the first e-newsletter they receive is bad.
You can use your blog as a newsletter. Each week or month you can email your subscribers links to your recent blog posts. This way your audience gets an email with a simple, informative content and a link to your website.
The historical trend of an Email marketing open rate in the United Kingdom