Realeyes

Digiday spoke to our VP of marketing and growth Max Kalehoff for its piece on attention. ▶️ https://bit.ly/3jq2HcK
As Max discussed in the piece, attention answers more meaningful questions than “did anyone watch this video?” That only scratches the surface of meaningful insights about whether your ad captured someone’s attention and made them more compelled to buy. Always great helping journalists tell this important story.

Which sport provokes the most euphoria? - the biggest TV platform in the UK asked us to use our Emotion AI facial coding tool to determine which sports drove the greatest emotions in viewers. Read our latest blog on this study. ▶️

Realeyes Study Determines Which Sports Drive the Highest Emotional Response Which sports stir audience emotions the most? We were very excited to help our partner Freeview, the biggest TV platform in the UK find out.

Super Bowl ad creative quality is in decline and attention is waning. The ads Quality Score for Super Bowl LV in 2021 was barely above last year's bottom, while emotive response (Encoding) continues a precipitous decline to a four-year low. Realeyes's anticipated Super Bowl LV report, including attention performance of 66 ad creatives, is now available for free download. >> https://bit.ly/37kyO8O