Design Pandr

A few of my Christmas hockey jumpers and a funny mug available now!

https://www.etsy.com/shop/DesignPandr

Look what I designed! New hockey gifts available in my Etsy store! https://www.etsy.com/shop/DesignPandr

As a member of Blackheath hockey club, the oldest hockey club in the world. I took it upon myself to update their logo so it was easier to use on the social media posts I was designing.

There wasn't a lot wrong with the old logo, I like the way it ties into the Eltham College logo, where we play our games. However the main issue was the amount of space around the icon and text. There is too much red space and detracts from the logo itself. The font size of the name is also very small and the font
quite thin so with that much extra space around it the balance between icon and font is slightly off. You definitely see the redsquare first then white icon and the name last in this design.

The hockey stick illustrations were a little simple and could be more clearly defined, especially the top of the stick where it was lacking in symmetry.

So taking all these observations on board, I updated the design as you can see.

The main purpose of the redesign however was to create a horizontal logo that could work better on websites and web banners. The need to have a logo that could work on white was a nice to have as well. The ability to abbreviate the logo to BEHC for internal use on smaller internal comms was also accepted by the committee.