Virtually Optimized - SEO

I've been updating meta titles and descriptions for an online retailer. I often come across websites that don't utilise them correctly, so it's prompted me to come and give you all a reminder about them as improving them can have a measurable impact on SEO results.

These little bits of information are important for Google's first impression of your business website. Search engines use them to try to make sense of what your web page is all about. If they are missing, incomplete or don't contain any keywords, then you are missing a trick.

And they aren't just for Google's benefit. A good meta title and description should summarise what your web page is about and entice the reader to click on your website. And who doesn't want better click-through rates?!

How does your website look in the search results? If you want to tackle them, you can usually update this information using Yoast or other SEO plug-ins for Wordpress. On Shopify, you'll find it at the bottom of the page entry.

If you're busy (and who isn't?) and need a hand or advice on checking and updating meta titles and descriptions for your website, let me know.

Have you started to get your head around Net Zero goals for your SME business yet?

It's going to be BIG so don't keep putting it off. Have a read of my latest blog post (written for Smartbags).

Learn about:

🌱The environmental pitfalls of some promotional products

🌱Three ways to create more eco-friendly marketing campaigns

Eco-Friendly Marketing & Promotions for a Net Zero Future | Blog Create more eco-friendly & sustainable marketing campaigns to help your company reach Net Zero