Design Council

The businesses adapting best to uncertainty are often the ones redesigning how they operate.

As recent UK heat records underline the pace of environmental change, business adaptability is again in focus. Regulation is shifting, supply chains are tightening, and resources are becoming more volatile. Businesses are under pressure to build models that can withstand disruption rather than react to it.

Repairability, longer product lifespans and circular systems are increasingly becoming business decisions as much as environmental ones. The EU’s Right to Repair legislation is one example of how these expectations are now shaping markets at scale.

Swipe through to explore how has built its business with this in mind.

💬 We’re asking how else organisations can use design to build long-term resilience.

Across sectors, businesses are rethinking materials, production and value. Not only because it is better for the planet, but because it can create stronger, more resilient ways to grow.

Non-recyclable plastics are being reimagined as premium consumer electronics. Bio-based materials are reshaping how fashion approaches growth. Circular design is helping organisations reduce pressure on resources and unlock new value.

👉️ Swipe through to explore real examples of how businesses are redesigning the value of waste.

🔗 Build green design skills for your team with our Skills for Planet Training via the link in our bio.

GANNI

Consumer are increasingly looking for products that reflect their values.

According to PwC’s 2024 Voice of the Consumer Survey, 'while cost-of-living pressures weigh, some consumers say they are willing to spend 9.7% more, on average, for sustainably produced or sourced goods'.

Design helps businesses create products that meet these sustainable standards while also being more useful, desirable and relevant to people’s lives.

The benefits are already visible. Companies like Faith in Nature are showing how a strong sustainability proposition, embedded through product and brand design, can support commercial growth.

What will customers expect from products five years from now?