Format Design London

When I am working on a Branding project I always offer 2 or 3 conceptual designs.

This is always well thought out and in clients target market in mind.

Even though strategically the best ideas with best colour aspects and wonderful in situ positioning and placements they not always go all the way to just approved.

Often times we need to do some changes and the concept evolves and changes with them.

The finished product has to be something the clients love because it directly is associated with their business and they need to love it.

So I did want to show you the behind the scenes and the process and some fun conceptual designs that I have done in the past.

😆 I feel like I haven't shared my work for some time so here are some fab projects that I had a pleasure of working on.

Smooch Shakes etc. was an amazing and super fun project to work on we had 3 different concept for this but the messy splat was the winner.

You know when you eat ice cream and they can't stop dripping or spill little bit of milk or a shake and it just becomes this irregular splat .... yes this was my idea behind it messy but such delicious goodness. 😋

Don't you just want to eat ice cream now 😋 😋 🍦