Springpoint Limited

Mirage ice cream from Unilever. Another new product for Europe designed to take on Häagan-Dazs in the early 1990s (1993-4?). Very smooth and rich (probably a little bit too rich from the taste tests I remember). Production was all pre-mac. Photography by Paul Williams consisted of many complicated cutout sheets of transparent gel with small cameos of ingredients the images were then retouched and recoloured on Paintbox (remember that?!) at great expense! Stephane, do you remember that shoot? Designers included Mark Pearce, Gary Broadbent, Justin Banks... I think production was managed by the lovely and greatly missed Aubrey Hastings-Smith.

This page is a touch of nostalgia and a tribute to all the wonderful people who were full-timers, freelance, friends or suppliers at this great design agency. Founded by Fiona Gilmore and Mark Pearce in 1990, it attracted awesome talent, including many who had worked at the iconic Michael Peters Group. It had an amazing culture responsible for building many enduring friendships (and producing some jaw-dropping strategy and creative!). The party came to an end in 2002 when it was sold to IPG and in 2004 it was absorbed by Future Brand. Please feel free to add your comments, memories or photos. X