Bodi.Me

During COP26, we attended the Vogue Business and Google Summit and it became clear during these panel discussions that government interventions are required to mandate a sustainability shift. As Michael Sadowski, a climate consultant, said: ‘We cannot ask the consumer to take responsibility for the £2 T-shirt.’

Ugandan designer Bobby Kodale said that the Global North is dumping its ‘garbage fast fashion’ in the Global South, which is both ethically and environmentally unsustainable and is merely masking the problems of overproduction and overconsumption rather than resolving them.

James Roger, Director of Sustainability at The Realreal, agreed that keeping quality garments in circulation as long as possible will help shape a circular and sustainable future.

Gonḉalo Crux, CEO and co-founder of platformE, argued that we need to learn from other industries, such as car manufacturing, that have been building a long-term legacy within their supply chains. Currently, he said, the ’Fashion Caravan’ exploits cheaper manufacturing regions for a short period of time without any commitment, then moves quickly onto the next.

Fashion Fit Technology Is a Key Tool for Made-On-Demand Fashion



Made-on-demand and customisation are the two big topics in the world of apparel as the pandemic shines an unflattering light on the industry’s wasteful production. But while made-on-demand has the potential to drastically reduce the amount of clothing produced each year, to move to a truly sustainable business model - and satisfy consumers’ increasing desire for customisation - fashion brands and retailers should incorporate fit technologies to ensure their garments are not returned by customers.

Fashion Fit Technology Is a Key Tool for Made-On-Demand Fashion - Bodi.Me Made-on-demand and customisation are the two big topics in the world of apparel as the pandemic shines an unflattering light on the industry’s wasteful production. But while made-on-demand has the potential to drastically reduce the amount of clothing produced each year, to move to a truly sustain...