ASP Events

Will you be joining ASPers Jon Benjamin and Zoe Teagle at the SISO Leadership Conference in Indianapolis this week? Look out for them and do pop over to say hi 👋

Instagram just became a search engine. As of 10 July 2025, Google is now indexing public Instagram posts — and that changes everything for content visibility.

We’re hosting a free webinar to look at what this means for your event marketing.

Join ASP’s Head of Performance, Jon Monk, on Tuesday 29 July at 2:30pm BST, where he’ll share:

🔹 How to turn Instagram posts into SEO goldmines
🔹 The AI discovery methods your competitors haven’t caught onto yet
🔹 Why your keyword strategy needs to extend beyond your website
🔹 Quick wins to future-proof your content for long-term traffic

Whether you’re running a major trade show or a niche conference, this is your chance to get ahead.

Instagram, Search & AI: The New Event Discovery Triangle
📅 Date: Tuesday 29 July 2025
🕝 Time: 2:30pm BST
✅ Free registration: https://www.asp.events/our-product/digital-marketing/webinars-events-professionals

40% of visitors will abandon your website if it takes longer than 3 seconds to load (the stats are more for mobile users - argh)!

That's potential visitors, exhibitors or sponsors clicking away before they even see what your event has to offer.

But here's the good news - you don't need to be a tech expert to fix this. Most website speed issues come down to content decisions that YOU can control.

6 simple ways to speed up your website today:
⚫Optimise your images - Always compress images before uploading. This single change can dramatically improve your loading times.
⚫ Be strategic with videos - Ask yourself "is this video essential?" before adding it. Consider using YouTube embeds with the nocookie version to reduce load.
⚫ Clean up your tracking codes - Remove old Google Analytics tags and tracking scripts you're no longer using.
⚫Delete draft sections - Even inactive, unpublished content can slow down your pages by loading in the background.
⚫Limit widgets and carousels - Fewer items in your carousels and widgets means faster loading times.
⚫Regular content audits - Regularly review and remove content that isn't serving your visitors.

Think of your website like your computer - even the fastest laptop slows down when it's running too many programs at once. Your website works the same way!

Read our guide to find out more, or drop us a DM if you need some help improving the performance of your events website.

https://www.asp.events/blog/improve-event-website-speed?utm_source=linkedin&utm_medium=social&utm_campaign=facebook_speed_blog&utm_id=facebook_speed_blog