Hyperactive

Presenting our debut collab with : LDN Layers ✨
An unapologetic celebration of London’s style, sound and female culture to launch the new HeatGear Baselayer crop top.

A campaign in our sweet spot, combining experiential, influencer collaborations, talent booking, community outreach, social content and PR, with cultural intelligence to create impact with authenticity.

Hosted at , London’s only female-owned boxing gym 🥊, we brought together four collectives representing the four corners of the city. The ring became the focal point to showcase fashion, sport, music, and attitude from their hoods.

North: x 🎶 UKG vibes by DJ
South: x .runclub 💣Heavy Jungle set by
East: x ⚡ High-energy Electronica by
West: x 💃 Dancehall heat by

Closing the night, London nightlife legend took over with a DJ set + live PA 🎤🔥

At the heart of it all? The HeatGear Baselayer — moving seamlessly from training to street to nightlife, proving its versatility and presence in London culture 💪✨

Big up Labs: unrivalled canned cocktails and a well stocked bar!

“I can’t stay silent as more young lives are lost to these brutal and heartless crimes. Young people are our future, their potential deserves to be met, not taken away by violence.”

On Monday, 8th January, as Parliament resumed its sessions, Hyperactive collaborated with our fellow Miroma Group agency, launching the “Don’t Stop Your Future” campaign led by Idris Elba. The primary objective was to elevate the pressing issue of severe youth violence onto the political forefront.

To vividly illustrate the alarming toll of knife-related incidents on UK communities, we filled Parliament Square with neatly arranged bundles of clothing. Each bundle symbolised a life lost to knife violence. Present at this display was Yemi Hughes, the grieving mother of Andre Aderemi, who, at 19, tragically fell victim to knife violence. Additionally, we were joined by other bereaved families, all standing beside Idris Elba, urging the Government to enact substantial measures to safeguard young lives from such tragedies.