Junction Twenty

Discounting COSTS me how much?? That was the scream. How much is it costing YOU amid the Black Friday nonsense?

That was the scream last week - "Discounting costs me how much?" - after completing module 1 (of 52) from the FREE "How To Seriously Un-F**K Your Business"

In their case it was a 20% discount with a 30% margin - meaning that they needed to sell 200% MORE just to make the same profit pre-discount.

That's a lot of extra work for nothing.

"But it's okay, the customer will come back" - of course they will, they'll come back for a further discount and drop you like a hot rock if they can't get it.

This is the "Dangers of Discounting".

It's up to you whether you discount or not, just be AWARE of what it actually costs you.

How To Seriously Un-F**K Your Business is a free online course delivering awesome business growth and improvement content every week, for a FULL YEAR, for nowt!!! No cons, no gimmick, no catches.

Comment or Message me and I'll get you started.

How we communicate has changed beyond recognition.

Has it got any BETTER? That's the real question.

I used every one of these in my business at some point.

ALL were cutting age in the day.

How we communicate and how we get "found" has changed beyond all recognition.

While it may be ten times easier and a thousand times faster, is it BETTER?

Do we communicate, REALLY communicate - or just send faceless messages?

When preparing a business for a long-term exit, we really explore this area because a business that communicates effectively builds long-term relations and has superb life time values (LTV).

When I had my printing business, we made a point of calling customers regularly but NEVER to ask for a sale or promote a product.

Why? It becomes a sales call otherwise. Yet, our "non sales call" became the most effective marketing campaign - funny old thing that.

When did you last phone a customer that wasn't sales, service or product related?

What did you learn this month?

What will you learn next month?

Did Fred Basset help?

"The only time earn comes before learn is in the dictionary".

That was a quote that really stuck with me.

To EARN more, we must first LEARN more.

Every week I listen to an audio book, sometimes for the 6th and 7th time. John Lamerton is in my head. So is Marcus Sheridan

This month, I completed and received my SQA Diploma in Executive Leadership with Motivational Intelligence from the very smart people at The Power Within Training - The Motivational Intelligence Company.

I also added to my Certified Value Builder credentials by completing and passing the "Accredited Value Guide." Business valuations are complex, so you need to know your stuff; otherwise, you join the ranks of the many who adopt the "finger in the air" valuation.

You can choose which finger to use with that method. Just sayin'.

I also still learn a lot about life, loyalty and leadership from Fred Basset - so he's always there.

What's you're learning plan for May?