Contagious

'I had a conversation with a guy who writes industrial theatre, a form of communicating safety messaging in the South African mining community through theatre, dance or song. I said, "It’s just amazing that you do all of this stuff for a safety message." He said to me, very seriously, "When it’s a matter of life and death you can’t afford to bore the audience."'

Adam Morgan on the cost of being dull:

Adam Morgan on the cost of dull advertising Challenger brand expert Adam Morgan explains how boring marketing is bad for the bottom line and how to turn up the anti-dull dial

Low-maintenance dogs already exist -- they're called cats, says Whiskas in a campaign to boost adoptions and the overall market for pet care products.

Our Campaign of the Week, via Colenso BBDO

Campaign of the Week: Whiskas, Meowzer Whiskas reframes cats as 'low effort dogs' to boost adoptions (and sales)

'Two or three nights a week we’d get in our Alfa Suds or Renault 5s and slog through traffic to Buckhurst Hill, or flog up the M1 to Sheffield where, in a knick-knack laden front room we’d engage eight Real People in a ‘group discussion’ about beer or shampoo or cook-in sauce.'

What was planning like 50 years ago? Paul Feldwick recalls the early days of the advertising practice.

Paul Feldwick on 50 Years of ad planning As JWT's landmark Planning Guide turns 50 years old, author Paul Feldwick recalls what it was like at the birth of planning, and how it compares to strategy today