Xocial
04/12/2024
Collins Dictionary has named "brat" as its Word of the Year for 2024, reflecting its cultural resonance and evolution in meaning. Originally describing a misbehaving child, "brat" gained a new connotation inspired by Charli XCX's sixth studio album of the same name. The term now embodies a "confident, independent, and hedonistic attitude," capturing the spirit of what was dubbed "Brat Summer" by fans.
The term surged in popularity thanks to Charli XCX, who described a "brat" as someone carefree, messy, and unapologetically living life with flair, often tinged with vulnerability. This redefinition turned "brat" into both a cultural aesthetic and lifestyle, influencing music, fashion, and even politics, with notable references in global conversations.
The choice highlights how language evolves alongside cultural shifts, with Collins noting the word's global impact and its rise to one of 2024's most-discussed terms. Other shortlisted words included "delulu" (delusional thinking) and "anti-tourism," reflecting broader societal trends.
21/08/2023
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