Xocial

Xocial

Share

04/12/2024

Collins Dictionary has named "brat" as its Word of the Year for 2024, reflecting its cultural resonance and evolution in meaning. Originally describing a misbehaving child, "brat" gained a new connotation inspired by Charli XCX's sixth studio album of the same name. The term now embodies a "confident, independent, and hedonistic attitude," capturing the spirit of what was dubbed "Brat Summer" by fans.

The term surged in popularity thanks to Charli XCX, who described a "brat" as someone carefree, messy, and unapologetically living life with flair, often tinged with vulnerability. This redefinition turned "brat" into both a cultural aesthetic and lifestyle, influencing music, fashion, and even politics, with notable references in global conversations.

The choice highlights how language evolves alongside cultural shifts, with Collins noting the word's global impact and its rise to one of 2024's most-discussed terms. Other shortlisted words included "delulu" (delusional thinking) and "anti-tourism," reflecting broader societal trends.

21/08/2023

Unveiling the Next Chapter for GO:PR: Revitalising the boutique communications agency with a vibrant makeover, showcasing a dynamic rebranding and a sleek new website courtesy of Xocial. Explore the new GO:PR experience at www.go-pr.com

Want your business to be the top-listed Advertising & Marketing Company in London?
Click here to claim your Sponsored Listing.

Address


London

Opening Hours

Monday 6:30am - 6:30pm
Tuesday 6:30am - 6:30pm
Wednesday 6:30am - 6:30pm
Thursday 6:30am - 6:30pm
Friday 6:30am - 6:30pm