Shape Works

In this clip, Nick Ellison further emphasises the negative impact broken links have on a website.

SEO is vital to any business in order to bring traffic to your website for organic growth. Law firms are missing a basic trick by ignoring the number of broken links their websites hold.

Read our full report about The Top 100 UK Law Firms' Website Performance 2022 here: https://lnkd.in/eCN9KmdQ

Amongst the top 100 UK law firms, the most common CTA was a “Contact us” button (95%) to encourage an initial conversation with potential clients. The second most popular CTA was “Read more” (72%) which interestingly shows that law firms are keen to show off their knowledge about their particular expertise to attract new clients.

A call to action (CTA) is a term used for designs, prompting or encouraging you to take specific action on a website. Common CTAs include:

• ‘Book now’
• ‘Find out more’
• ‘Subscribe here’

Without calls to action, your customers may struggle on the route to booking an appointment or seeking help from your website.

Want to find out more? Read the full report here: https://shape.works/state-of-the-industry-report.html

Trust signals are important pieces of evidence to make your client or customer feel secure with their decision to choose your product or services.

Law firms are becoming increasingly transparent with client reviews and testimonals - for example using platforms such as Trustpilot to show credibility.

In this clip Louis Suggett discusses what type of trust signals are most apparent on law firms’ websites and why it’s important for these firms to “flex their muscles”.

Read our full report here: https://lnkd.in/eQdaqDMN