Build Your Message

95% of sales pitches fail.

What do the 5% do right that the 95% miss?

Put simply the pitch isn’t speaking to the right part of our brain.
We’ve all been there. They’re on their phones, the email is pinging and mid-pitch someone has a question that has nothing to do with the pitch.

‘Hey, what time is the X meeting today?’

Making us want to scream ‘What the hell does that have to do with this?’

We have the curse of knowledge as a presenter. We’ve put the hours in to understand the project, the product, and/or the client's situation.

Knowing this means we jump straight into logic. We logically walk through our concept and guess what … you’ve lost them.

The problem here is we don’t engage with logic. Our brain at its core is still the same from our survivalist days.

When we were running from lions and hunting or gathering. The problem is we’re not hunting or running now. Yet our brain hasn’t changed.

There are two parts of the brain.

The Primitive brain and the Evolved brain.

The evolved brain loves problems. It’s how we got to where we are.

The primitive brain however has to assess the information in front of us quickly (see Lion. Run. See tree, safe don’t run).

If our concept, pitch, or pattern will take a lot of brain power to understand, then we need to give the primitive brain a good reason to process it. Otherwise, it’ll say ‘This is too much, I need to save energy so ignore’

The issue isn’t that your pitch is bad, it’s just not hitting the right points. Tweaking the primitive brain's interest is how your pitch hits the right points and isn’t just another 95%.

So what do you choose? The excuse or action?

Particularly in the business world, we are obsessed with finding a reason why something isn't working for us.

For me, I much prefer to choose action.

Action means we're taking those steps to move ourselves forward.

It's what I do in my business, it's what I do in others business and that's how I get them to move forward.

Building a brand is a marathon, not a sprint. It's one thing we've got to understand.

We're in this for the long haul. It is ultimately a dedication to what makes you unique.

Words like target audience, USP, and unique selling point, are not just buzzwords. These are your compass, which will guide you on your journey to business success.

So picture this scene, you're asked to speak at an event.

However, you don't know who's attending or why they've come, and you don't know why they've come to see you in particular.

Where would you start? I'm already thinking it's nigh on impossible to think where to start. So my approach is a simple one. It's not easy but it is simple.

Set time aside to focus on the critical factors. Your market and then your message. then once defined, get to work.

We can only stay so long in the theoretical stage, we have to now move into the action stage. It's not about overnight success, it's about consistent dedicated work and above all taking those actionable steps.

Once you're clear on your market and what you offer, the path forward is clear.

The question is, are you ready to achieve those new heights? Are you ready to move past the excuses and step into the world of action?

Start on your target market, move to your USP, and get clarity on those and you'll start to see everything shift and ultimately align.

If you're looking for guidance and help on this and want to share, I'll share some thoughts, drop a comment below, or ultimately ping me a message and I'll be sure to get back to you with some help. Let's build a brand on a foundation of action, not excuses.

5 Must-Have Ingredients for Building a Successful Brand.

For me, cooking is a great way to not only eat good food but also learn something new.

Just like cooking, building a brand requires specific ingredients for success.

I’ll share the 5 must-have ingredients for building a successful brand.

1. Target Market
2. Competitor Analysis
3. Brand Position
4. Messaging
5. Communication

Building a successful brand requires specific ingredients.

Knowing your target market, conducting competitor analysis, determining your brand's positioning, and effective messaging, and communication are the 5 must-have ingredients.

Without any one of these ingredients, building a successful brand is challenging.

Each ingredient is important, and all work together to create a successful brand. So, take a deep breath, assess your brand’s ingredients, and determine what areas need improvement.

Sometimes, like in cooking, you may lack an ingredient. But don't worry!

Take my quiz to discover what ingredients you're missing from your brand. It's time to eliminate the guesswork and learn more about yourself.

https://james-vv6quyzb.scoreapp.com

Stop running.

Are you struggling to grow your business?

Feeling overwhelmed with doing everything yourself and having a small team?

Transitioning from being a worker to becoming a business owner can be challenging. It takes time, patience, and a lot of education. I understand the fear and uncertainty that comes with it because I've been there too. But let me tell you, there are simple steps you can take to make the changes you know you need to make.

Step 1: Admit. Acknowledge the issues or fears in your business. Just like in AA, admitting is the first step towards overcoming challenges. Once you recognize there's a problem, you're already on your way to finding solutions.

Step 2: Alter your behavior. Start operating as if you are already the type of business you aspire to be. You'll be surprised by how quickly you can transform into that vision.

Step 3: Find help. It can be a lonely journey when you're trying to do it all alone. While some may get there eventually without assistance, with the right guidance, you'll reach your goals faster. The return on investment will be worth it.

Remember, you already know what you know, but now it's time to learn what you don't.

Let's empower ourselves, embrace the future possibilities, and take our businesses forward.