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Retail Sales
Retail sales is the purchases of finished goods and services by consumers and businesses. These goods and services have made it to the end of the supply chain. The chain starts with the goods producer or provider and ends with the retailer.

The beginning of the supply chain includes commodities and other raw materials. Manufacturers create the product. The middle of the supply chain is wholesale sales. They distribute the goods and services to retailers. The retailers sell them to the consumer.