Dear Coco Coffee

£1 COFFEE to celebrate our Walthamstow Grand Opening 🥳

£1 for Monday & Tuesday.

Dear Coco @ The Eades
11 Selborne Road
London E17 7GD

A few weeks ago, I found myself creepily standing in Borough Market watching a team of oyster shuckers.

I watched for far longer than was socially acceptable.

Hour after hour, they repeated the same movement over and over again. A physically demanding, highly repetitive job.

But what stood out wasn’t their skill. It was their attitude. They were smiling, chatting, engaging with customers and creating an experience that felt special for every person they served.

Psychologists talk about how mastery isn’t built through constant novelty. It’s built through doing simple things consistently well. Elite athletes, musicians and performers spend countless hours repeating the same fundamentals because they know excellence lives in the basics.

It got me thinking about finding purpose in repetition.

The tasks within coffee shops may be repetitive for us, but the experience is unique for the customer.

Whether it’s extracting espresso, texturing milk, stocking shelves or wiping tables, the small things matter. What feels routine to us might be the best part of someone else’s day.

Here’s a question we love to keep sharp amongst the repetition...

“If this was the customer’s only coffee this week, how can I make it count?”

Excellence isn’t built through occasional big moments. It’s built through hundreds of small moments done well.

Here’s to the Dear Coco baristas, the best damn group of 30 humans I know.

Ant x