Calacus PR

Your traditional dashboard measures reach and coverage. But there's a second question it can't answer: when someone asks an AI about your sport org, are you in the response? That's the new measurement challenge. via PR News https://www.prnewsonline.com/the-new-pr-measurement-stack-what-comms-leaders-should-track-when-the-audience-is-behind-ai/

The Important PR Lesson About Sports Sponsorships Is That Things Change via Commpro https://www.commpro.biz/news/the-important-pr-lesson-about-sports-sponsorships-is-that-things-change

What the FIFA World Cup taught me about communications when the whole world is watching via PR Daily https://www.prdaily.com/what-the-fifa-world-cup-taught-me-about-communications-when-the-whole-world-is-watching/