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What’s your problem? I bet AIDA can fix it…
It’s been around forever, taps into the cognitive & emotional aspects of decision making, and it’s going to sort everything out for you!
I’m presuming your problem has something to do with words? Convincing someone of something? Selling something? Talking yourself out of a sticky situation? Writing brilliant content?
Check this out:
Attention
Interest
Desire
Action
Tried and tested, this simple framework will help you structure your communication to maximise effect.
Attention
Your hook. Be direct. Aim this directly at your audience. Give them a reason to keep reading/listening/watching.
Interest
They’re not won over yet. Use interesting facts/uses etc to pique interest.
Desire
Here you build their desire. Talk about the benefits to them. How can this make a positive difference for them?
Action
What action do you want them to take? If they’re still with you, help that next step be as friction-free as possible
In lieu of giving a direct example of this in action, this post itself is my example, see if you can see the structure at work!
Think of every sentence as your opportunity to make a slippery slope for your audience. How far can you make them slide?!
Remember, everyone in the world has the same favourite topic: Themselves. Make it about them. How can you help them? How can they make positive change? How can they overcome their problems?
Did AIDA work? Did anyone read to the end? Let me know where I lost you in the comments! 😅
02/01/2024
- AI for Creativity in 2024
A year ago I presumed creative work was safe: It’s subjective, and complicated, and…well a computer wouldn’t understand it.
It turns out ChatGPT is smarter and more eloquent than me. Midjourney is mind-blowing.
I’ve messed around with it but an initial draft of this article was written by AI. I think it was cack, but you might think what I’ve changed it to is cack too. Like I said…it’s subjective.
The robots aren't stealing our jobs, they’re reshaping them. We are now using AI to reimagine possibilities and push the boundaries of traditional practices.
I have absolutely no idea how a post like this will read at the start of next year. It’s a truly fascinating/terrifying/inspiring/horrifying time to be alive. I don't truly know how my business will embrace AI in the years that come, and I don't think it’s out to take our jobs, but at the risk of ending with something really pithy:
“Let’s go invent tomorrow rather than worrying about what happened yesterday.” - Steve Jobs
A report from the health select committee last week has concluded that the NHS and the social care system are facing their greatest workforce crises in their history, with around 100,000 vacancies being advertised in each at the end of last year.
It predicted that the NHS and social care service will require an extra 475,000 and 490,000 employees by the early 2030s, but highlighted that the government has no credible plan to meet that need.
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