Smiling Wolf

Every mark has a maker.

Our latest Footnotes films feature two creatives whose work has become part of Smiling Wolf’s visual identity.

Illustrator Jonathan Chadwick talks about creating the Smiling Wolf mascot – how illustration can bring personality, expression and a little mischief to a brand.
Lettering artist Oli Frape shares the thinking behind our custom wordmarque, exploring how hand-drawn letterforms can carry just as much character as an illustration.

Created years apart, the two pieces feel as though they were always meant to belong together. The energy of Oli’s lettering echoes the exuberance of Jonathan’s wolf, while subtle details in the letterforms pick up the flourish of the wolf’s tail. Together, they form an identity that’s expressive, distinctive and unmistakably Smiling Wolf. See the films in bio links

We spoke to Oli, the artist behind our Wordmarque.
Focussing on visual expression and character, we knew Oli was the perfect person to collaborate with.

Full story on our website coming soon.

Massive thanks to for lending us his time