Redefine Studio

BEHIND THE BRAND: ALL STOREYS

From renaming to a complete visual identity overhaul, take a look behind the scenes of building the brand.

It’s not often we get the opportunity to rebrand the same client twice, and as a result this one feels pretty special.

trusted us to reimagine their brand ahead of opening their 2nd site on Liverpool’s Albert Dock. The plan was to wipe the slate clean and give the brand the right foundations to grow with each new location.

The result is an identity that doesn’t work too hard. This is a place to bring good people together around fresh pasta, and to get a taste of Italy – its food, its culture and hospitality, in the heart of Liverpool. #

It’s hard to believe this rebrand launched 3 years ago this year! Here’s a look back at our brand evolution for the infamous .

Established in 1991, the venue built its reputation on bold energy and a distinctive identity that, over time, had begun to lose focus. Rather than starting with trends or competitors, started with its rich history. We stumbled across an old photograph from Baa Bar’s opening year that captured the attitude and clarity the brand was originally known for.

That image (taken by the incredible ) became the starting point for the new identity. Analysis of the original lettering revealed a stretched use of Helvetica Black, rooted in the typographic culture of the early 90s. Reconnecting with this typographic DNA made perfect sense and has pushed the venue to be its best and most authentic version of itself yet.