Creative i Design

The design process

I love working with great people to help their business thrive. I work closely with all my clients in order to create high-quality work that meets the objectives and develop a long-lasting relationship.

“Communication is key throughout the design process by both myself and the client, I welcome any feedback and questions you may have”.

Here are my steps:

Setting the Brief
This is a critical stage of discovery and learning, which consists of a discussion between client and designer. This stage enables me to understand the business I am designing for, and get to know who I will be working with. We will work together to identify and agree on project objectives, deliverables, deadlines and budget etc.

Research & Ideas
I will then review all the information from the brief and begin looking at styles, competitors and trends etc which could influence the ideas. I will select and develop the strongest ideas and present them to you explaining my thought process and evaluating against the brief. Feedback from the client will follow.

Development
Together, we evaluate the concepts against the brief. Any amendments are made to the chosen visuals and submitted for sign off. This is where the design really comes to life.

Finalisation & Delivery
This is the most rewarding part. Once you are happy, which is the most important part, I will supply all final artwork files, or supply to the printer. I like to build long-term relationships with all my clients, so once we have launched your project, we can both monitor the growth and impact – and find other ways to work together.



Photo by Austin Distel on Unsplash

Creative brochure ideas for business

Others may think that a brochure is no longer relevant, especially now that everything seems like it’s been digitized. But that’s far from the truth. A professionally designed brochure can be an important lead-nurturing marketing strategy.

A powerful brochure can educate its readers, convey good credibility and authority to the company, increase the target audience, and persuade consumers to take action. For many graphic designers, creating a quality brochure is a challenge.

“The smell of fresh ink on quality paper is right up there with freshly-baked bread, bubbling ground coffee and that smell of just cut grass”.

When it comes to brochures, Creative i appreciate within the realm of brochure design, it’s all about ideas. Creating the brief, the concept, communicating them in fresh innovative ways and ensuring both imagery and copy are engaging, relevant and memorable. After developing the creative brief our team will shortlist concepts through consideration of purpose, concept, brand alignment, typography and layout.

Once the preferred idea is selected we will develop the design detail and then proof, typeset and provide artwork. In addition to our creative brochure design services we also provide copywriting, photography & translation services.



Photo by Water Journal on Unsplash

Why do i need a brand strategy

The benefits of having a brand strategy are far-reaching for both you and your customers. The obvious reason is that a brand helps distinguish you from your competition and makes you more recognisable to customers.

Your brand strategy also dictates your marketing strategy. It provides a clear purpose for why you are engaging customers and how you are doing so. Having a cohesive brand strategy helps you communicate with your customers more clearly. The more consistent your messaging, the more likely you are to attract and maintain loyal customers.

Not only does it provide consistency for your customers, but it provides a focus for employees. A clear brand vision helps make sure everyone is working towards the same objectives.

“The brand strategy roadmap should align and focus everyone who works on the brand”.

When it comes to brand strategy, Creative i understand that brand is more than your logo, name or slogan - it’s the entire experience your prospects and customers have with your company, product or service. Your brand strategy defines what you stand for, a promise you make, and the personality you convey. And while it includes your logo, colour palette and slogan, those are only creative elements that convey your brand.



Photo by Annie Spratt on Unsplash