FootfallCam

𝗕𝗲𝗰𝗼𝗺𝗲 𝗮 𝗙𝗼𝗼𝘁𝗳𝗮𝗹𝗹𝗖𝗮𝗺 𝗣𝗮𝗿𝘁𝗻𝗲𝗿

FootfallCam invites you to become our local partner — and we’ll take care of the heavy lifting.

We help you encapsulate all stakeholder needs:
- Drafting proposals and technical documents for your clients
- Aligning requirements across IT, marketing, and operation teams
- Providing solution design, project workflow, and pricing support
- Supplying service contracts and warranty agreements ready to use

Your focus? Simply fulfill demand, manage the local relationship, and deliver the service. Our global team supports you from the background — so you can confidently approach new opportunities with complete backing.

Join our worldwide network of system integrators and resellers bringing people counting and analytics to every retail, airport, and shopping malls.

Link:https://www.footfallcam.com/Content/data/documents/Download-Page/Info-Pack/Solution-Partner-Program-Brochure.pdf

𝗕𝗲𝘆𝗼𝗻𝗱 𝗖𝗼𝘂𝗻𝘁𝗶𝗻𝗴: 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗦𝗵𝗼𝗽𝗽𝗲𝗿 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝘂𝗿 𝘄𝗶𝘁𝗵 𝗩𝗶𝘀𝗶𝗼𝗻-𝗟𝗮𝗻𝗴𝘂𝗮𝗴𝗲 𝗠𝗼𝗱𝗲𝗹𝘀 (𝗩𝗟𝗠)

Over the past months, we’ve been working on a new capability within FootfallCam – Vision-Language Models (VLM). This technology allows us to understand the context of video footage, not just what is happening, but why it’s happening — for example, recognising when staff offer help, when shoppers engage or hesitate, or how people react to new self-service kiosks and product displays.

We’ve prepared a short write-up to explain what this means for retailers and how it opens up a new layer of insight into customer behaviour. Check out our blog post and the short video below for further clarity on the topic.

We thought you might find it interesting to see how this can be applied within your stores or upcoming projects.

Whitepaper:https://www.footfallcam.com/Content/data/documents/Download-Page/Whitepapers/Beyond-Counting-Understanding-Shopper-Behaviour-with-Vision-Language-Models-(VLM).pdf

Blog post: https://www.footfallcam.com/BlogPost/Post/beyond-counting-understanding-shopper-behaviour-with-vision-language-models-vlm

YouTube: https://youtu.be/GWLbqmP-UIM

Beyond Counting: Understanding Shopper Behaviour with Vision-Language Models (VLM) Retailers have always sought to understand the subtle human moments that drive conversion — a glance, hesitation, smile, or a decision not to engage. With Vi...

𝗔 𝗚𝗿𝗼𝗰𝗲𝗿𝘆 𝗦𝘁𝗼𝗿𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗨.𝗞.

“𝘜𝘴𝘪𝘯𝘨 𝘈𝘐 𝘵𝘰 𝘱𝘳𝘦𝘥𝘪𝘤𝘵 𝘵𝘩𝘦 𝘤𝘩𝘦𝘤𝘬𝘰𝘶𝘵𝘴 𝘯𝘦𝘦𝘥𝘦𝘥 15 𝘮𝘪𝘯𝘶𝘵𝘦𝘴 𝘪𝘯 𝘢𝘥𝘷𝘢𝘯𝘤𝘦.”

🔹𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀: A smart way to reduce queuing
1. 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝘀 𝘁𝗵𝗲 𝗻𝘂𝗺𝗯𝗲𝗿 𝗼𝗳 𝘀𝗵𝗼𝗽𝗽𝗲𝗿𝘀 that are coming in now
• AI model to predict the checkouts required in the next 15 minutes.
• Real time dashboard to alert staff the number of checkouts they would need 15 minutes in advance. This gives them enough time to assign the right number of staff at checkouts.
2. Measure the queue length to ensure Speed of Service SLA are being met at all times, this also includes the self-checkout kiosks.

🔹𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀: Measure queues and the number of checkouts required
1. 3D Pro2 2025 – at the entrance
• Measures the number of visitors entering the grocery store.
• Also measures the group size, visit duration.
2. Existing CCTV Integration – at the queuing areas of the checkouts
• To detect if there is a staff sitting at the checkout kiosk.
• To send out alert if the queues had been unmonitored.

🔹𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝘀
Utilising FootfallCam V9 Cloud to understand the footfall patterns of individual grocery stores. Based on the footfall prediction, pre-plan staff allocation and trigger alerts for staff reallocation and opening/closing more checkout stations.

1. Checkout Performance Dashboard
Individual grocery store overview. Compare customer demands with the provision of checkout stations to review if the checkout service has breached the SLA, ensuring a satisfactory customer shopping experience.

2. Live Checkout Dashboard
A real-time dashboard provides an overview of incoming traffic, along with the status of checkout stations, featuring AI-powered footfall predictions.

3. Real-Time Alerts for Checkout Supervisors
Automate the opening and closing of checkout stations. Supervisors will receive alerts whenever there is a change in incoming traffic, enabling them to take immediate action based on the recommendations.

Read more on our blog: https://www.footfallcam.com/BlogPost/Post/a-grocery-store-in-the-u-k

Learn more about our solution here: https://www.footfallcam.com/Industries/RetailSolutions/Convenience

𝗣𝗲𝗼𝗽𝗹𝗲 𝗖𝗼𝘂𝗻𝘁𝗲𝗿𝘀 𝗶𝗻𝘀𝘁𝗮𝗹𝗹𝗲𝗱 𝗶𝗻 𝗙𝗿𝗲𝗻𝗰𝗵 𝗥𝗲𝘁𝗮𝗶𝗹 𝗦𝗵𝗼𝗽𝘀
80% of retail shops would only need a people counter, nothing more.

🔹𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀: Footfall is an essential KPI

• 𝗡𝘂𝗺𝗯𝗲𝗿 𝗼𝗳 𝘃𝗶𝘀𝗶𝘁𝗼𝗿𝘀: Measure the number of visitors In/Out of the stores, and how long did they stay.
• 𝗦𝗮𝗹𝗲𝘀 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲: Footfall data can be exported to Power BI to calculate the sales conversion rate.
• 𝗔𝗰𝗰𝘂𝗿𝗮𝘁𝗲: The data has to be highly accurate at all times, important business decisions could be based on this KPI.
• 𝗦𝗮𝗳𝗲 𝗮𝗻𝗱 𝗦𝗲𝗰𝘂𝗿𝗲: Complies with all data protection acts, including GDPR. Met with the highest security standards

🔹𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀: Measure visitors of each store

1. 3D Pro2 2025 – at the entrance
• Measures the number of visitors walking IN/OUT of the branch.
• Also measures the group size, visit duration, outside traffic, turn in rate.
• Exclude the staff or delivery man from the visitor count
2. FootfallCam V9 – Visitor Management Software
• 60+ Basic Reports and Dashboards
• Advanced AI models to promotion evaluation, sales optimisation
3. PowerBI integration – upload data to their own corporate PowerBI
• FootfallCam provides a ready-made PowerBI plugin, connecting V9 with their PowerBI within 15 minutes.

🔹𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝘀

Utilising FootfallCam V9 Cloud to understand the footfall patterns of individual stores, compare footfall and sales performance, benchmark against the best-performing store, and identify areas for improvement.

1. Footfall Performance Reports
Individual store and company-wide overview. Benchmark against the best-performing store. Detailed profiles of visit duration, shopper demographics, percentage of frequent visitors, sales conversions, footfall profiles, etc.

2. Integrate to Your PowerBI System
Enables retailers to seamlessly integrate all captured footfall data into their PowerBI system. This integration facilitates a centralised approach to data analysis, made possible through the utilisation of an API.

3. FootfallCam V9 Apps
FootfallCam offers AI-powered appsthat learn from datasets and provide recommendations for retailers to enhance operations and workflows.
• Location Analysis
• Event Effectiveness Analysis
• Sales Tracker
• Staff Roster Planning

More on our blog post here: https://www.footfallcam.com/BlogPost/Post/people-counters-installed-in-french-retail-shops

Find out more about small retail solutions on our website: https://www.footfallcam.com/Industries/IndependentRetailers

𝗙𝗼𝗼𝘁𝗳𝗮𝗹𝗹 𝗮𝗻𝗱 𝗗𝗲𝗺𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗰𝘀 𝗳𝗼𝗿 𝗦𝗵𝗼𝗽𝘀 𝗶𝗻 𝗟.𝗔.
Measures 8x metrics of shopping behaviours

🔹𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀: Measure 8 sales signals before purchases

• Footfall data: When are the busiest times? How long did they stay?
• Who are they? The age and gender of the visitors coming into the stores, and those who made the purchases.
• Missed Opportunities: The retailer needs to quantify the pre-purchase shopper activities; and use the AI models to quantify the gaps, missed opportunities and areas of improvements.

🔹𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀: Measure and profile visitors at each store

1. 𝟯𝗗 𝗣𝗿𝗼𝟮 𝟮𝟬𝟮𝟱 – at the entrance
• Measures the number of visitors walking IN/OUT of the branch.
• Also measures the group size, visit duration.
• Captures the demographics of your visitors.
• Exclude the staff of delivery man from the visitor count.
2. 𝗦𝗮𝗹𝗲𝘀 𝗧𝗶𝗰𝗸𝗲𝗿 – at the shopfloor
• Showing the sales progress and its conversion in real time as a motivational tool for store staff.
3. 𝗙𝗼𝗼𝘁𝗳𝗮𝗹𝗹𝗖𝗮𝗺 𝗩𝟵 – Visitor Management Software
• 60+ Basic Reports and Dashboards
• Advanced AI models to promotion evaluation, sales optimisation
4. 𝗣𝗼𝘄𝗲𝗿𝗕𝗜 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 – upload data to their own corporate PowerBI
• FootfallCam provides a ready-made PowerBI plugin, connecting V9 with their PowerBI within 15 minutes.

𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝘀

Utilising FootfallCam V9 Cloud to understand the footfall patterns and visitor profiling of individual stores, compare footfall and sales performance,, benchmark against the best-performing branch, and identify areas for improvement.

1. Footfall Performance Reports
Individual store and company-wide overview. Benchmark against the best-performing store. Detailed profiles of visit duration, shopper demographics, percentage of frequent visitors, sales conversions, footfall profiles, etc.

2. Customer Profiling Analysis
Learn more about the customers visiting your stores, benchmarking them against your target customer, and identifying any untapped or missed sales opportunities using the captured attributes such as age group and gender.

3. Sales Ticker
Live sales progress tracker serves as a motivational tool to boost team morale and inspire store staff to work harder to achieve headquarters’ sales targets.

4. FootfallCam V9 Apps
FootfallCam offers AI-powered apps that learn from datasets and provide recommendations for retailers to enhance operations and workflows.
• Location Analysis
• Event Effectiveness Analysis
• Sales Tracker
• Staff Roster Planning

Read more on our blog post: https://www.footfallcam.com/BlogPost/Post/footfall-and-demographics-for-shops-in-l-a
Explore our fashion retail solutions on our page: https://www.footfallcam.com/Industries/RetailSolutions/Fashion