OGRE Studio
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14/12/2024
Established by Music Partnership North Newcastle and Newcastle University, Newcastle Sings is a city-wide celebration of all things sung, running between May - July 2022.
Newcastle itself has a diverse heritage and contemporary prowess for singing, singers and vocal collectives. Newcastle Sings will celebrate every single note sung in the summer of 2022.
We are thrilled to have collaborated with the Newcastle Sings team to facilitate the team’s brand journey, creating the visual identity, brand guidelines, brand style, website and selection of digital brand communication. All will be revealed in 2022, but here’s a sneak peak.
The Newcastle Sings brand has people, inclusivity, flexibility, diversity and creative confidence at its heart. Central to the visual style of the brand is the Newcastle Sings logotype which embodies the welcoming “all shapes and sizes” approach of the organisation.
Participation in Newcastle Sings activity is a small act of resistance to all the negativity happening in the world - or maybe a joyful moment to find your voice amongst others and enjoy a safe place to learn, find place and community, experiment, take creative risks, be themselves and develop artistic practice through community.
This interplay of ideas, equitable creative development and vision excites us and aligns many of our shared beliefs and values as a creative, community-minded studio.
The brand palette curates an adaptive, bright spectrum which expresses the inclusive culture, whilst also representing a sense of fun and confidence to be different. And it’s not just black and white - there’s a whole spectrum of people to be represented across Newcastle.
02/11/2021
WOW. Creative Boom LEAD STORY for our brand identity design work in the cultural sector 🙌
https://www.creativeboom.com/inspiration/ogre-balances-dance-colour-and-light-in-an-expressive-identity-for-a-leading-arts-charity/
OGRE balances dance, colour and light in an expressive identity for a leading arts charity OGRE balances dance, colour and light in an expressive identity for a leading arts charity.
24/06/2021
NEW WORK --
Brand identity design for youth employability programme , powered by & , designed to integrate into the UpRising master brand, but with a distinctive, bang up-to-date affinity.
The vision of Stand Out is a UK in which young people from Black, Asian, minority ethnic and White working class backgrounds have just as good a chance at securing good jobs and decent employment as those who have the privilege of strong personal networks, have access to knowledge and experience of higher-paid sectors, or who have the confidence to look at such roles and feel they are appropriate and equally suitable for them... because they absolutely are.
The essence of the logo is a set of three symbols created from one.
It’s a representation of a platform with one part pushed upward, standing out from its start position, rising up and establishing itself at the next next level up.
This provides a graphic representation in the boldest terms, of what the ultimate experience of the Stand Out programme does for its brilliant young people.
Namely, in providing a platform to connect with peers, mentors, and networks to enable participants to stand out and get the boost they need to overcome various social and economical barriers to begin their journey towards fulfilling their potential at the very top level in their chosen field.
Some see this shape as a podium, elevating steps or a gravity-defying platform - these are all correct interpretations. There are more.
In this way, the logomark works as a universal visual language, even without any naming typography, as a defiant symbol of change.
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Website
Address
Gateshead
NE96UY
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |
