Smudged

Smudged

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07/04/2026

Aurelia House Hotel ✨

A luxury hotel brand concept exploring a more refined and timeless visual identity.

This project looks at how a brand can be built beyond just a single logo, with a range of variations and applications designed to work across different touchpoints, from digital to print.

The aim was to create something elegant, versatile and consistent, a brand that would feel just as at home on signage as it would on social media or stationery.

Personal projects like this are always a great way to explore new styles and push creative thinking a little further.

You know it’s bad when you can’t even afford to stay at your own imaginary hotel though...

Photos from Smudged's post 02/04/2026

Another recent website project 🥃

This time for Dallas Dhu Distillery, a historic site here in Moray with an exciting future ahead.

The aim with this site was to create something clean and informative, helping to tell the story of the distillery while also acting as a central place for updates, events and future plans.

It’s been great to work on a project that blends heritage with something new, and to play a small part in bringing that story to life online.

Website builds aren’t usually my main focus, but projects like this have been a great way to develop new skills and support clients beyond just branding and social media.

Take a look here: dallasdhudistillery.com

11/03/2026

Mini Case Study – A clean, developer focused brand identity for Jack Currie Web Development 💻

Jack was looking for a visual identity that reflected the direction his work has been moving in, something that felt professional, modern and clearly connected to web development.

The concept centred around keyboard keys featuring his initials, with the main title framed in curly braces, a small nod to the building blocks at the heart of websites.

Alongside the main logo, we also developed a simplified social version so the brand works neatly across platforms.

A simple idea, but one that feels instantly connected to what Jack does.

05/03/2026

A little peek into what’s currently on the design desk 👀

Two very different projects at very different stages. One developing a regal supporting emblem for a luxury accommodation brand, the other exploring a fun, playful and chaotic identity for a new party pack company.

Same process. Completely different personalities.

Proof that every brand tells a different story.
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