MCP Insight Ltd

¡Enhorabuena España!

Spain are your Euros champions! 🇪🇸 While the celebrations continue, we've been analysing mobile advertising (mVAS) traffic during the tournament. Unfortunately, some advertisers received a red card for foul play! 🟥

We've identified a rise in non-compliant practices in certain markets, with fans unknowingly subscribed to unwanted services by capitalising on their Euros excitement.

Want to safeguard your fans and your brand reputation? Our article dives into these compliance issues and shares examples of unscrupulous activities. Give it a read and protect your business: https://mcpinsight.com/euros-24-mvas-dcb-advertising-issues/

Euros 24 Attract Unscrupulous Practices Major sporting events like the Euros often result in spikes in non-compliant activities in the mVAS/DCB space. Discover how to protect your brand and consumers from unscrupulous advertisers.