Frocks in Swing Time

☀️ Meet Primrose... your new sunshine-ready favourite! 🌸💛

Inspired by carefree summer days and vintage holidays by the sea, our beautiful Primrose Swing Dress is bursting with vibrant yellow blooms and timeless 1950s charm.

With its flattering fitted bodice, full swing skirt, handy pockets and matching belt, it's the perfect dress for:
🍋 Summer holidays
🚗 Coastal road trips
🌼 Garden parties
🥂 Lunch with friends
☀️ Or simply brightening an ordinary day!

Style it with a wicker belt, our sunny-daze wedges and your favourite sunglasses for an effortlessly glamorous retro look.

✨ Available now at:
Primrose Swing Dress

Pop into our Exeter boutique or order online for worldwide delivery.

💛 Which adventure would you wear Primrose on first?

Have you ever put on a dress that makes you smile all day? 💙⛵

Yesterday I wore my Fifi Coral Cove Dress for a boat trip followed by lunch with my lovely mum, and I genuinely lost count of the compliments I received! 🥰

Whether you're wandering around a pretty harbour, heading off on holiday, enjoying a seaside lunch or packing for a cruise, this is one of those dresses you'll reach for again and again.

✨ Size 10 is in stock and ready to post.

All other sizes are available to pre-order. As these beauties travel all the way from Australia, please allow approximately 2–3 weeks for delivery.

If you'd love one for your own summer adventures, you can order yours here:
🩵 https://frocksinswingtime.com/product/fifi-coral-cove-1950s-swing-dress/

I'd love to know... where would you wear yours first? A seaside stroll, afternoon tea, a holiday abroad or perhaps a boat trip like mine? ⚓️☀️