JR Design Hub

Vue Website Concept with the Creed III takeover

Who's seen the film?

After having watched the Apprentice episode 1 I decided to have a go at the task.

• Create a brand name
• Create a brand logo
• Create a social media teaser and ad

My target audience was customers over the age of 40, looking to go on a luxury, sight-seeing, cruise.

I went for the name 'Seanic', mixing the terms 'Sea' and 'Scenic' together

My logo uses a serif font to promote the idea of luxury, alongside a crisp, handwritten font for the words 'Luxury Cruise'. An additional design choice was to add waves below the 'S' and 'E'.

What do you think?