Aquila Insight

Inspirational Woman: Amanda Spencer – Analytics Manager for Aquila Insight
http://www.aquilainsight.com/blog/inspirational-woman-amanda-spencer-analytics-manager-aquila-insight/

Inspirational Woman: Amanda Spencer - Analytics Manager for Aquila Insight - Aquila Insight Amanda Spencer is an analytics manager, running an onsite analytics team for one of the companies largest clients, delivering solutions, consultancy and support to stakeholders globally. Tell us a bit about yourself, background and your current role The first experience I had in data analytics was d...

The marketers’ choice: above the line or below the line http://www.aquilainsight.com/blog/marketers-choice-line-line/

The marketers’ choice: above the line or below the line - Aquila Insight The Brexit shock at the end of June left many companies reeling and unsure of making advertising and marketing investments. It is said in times of recession and uncertainty that businesses tend to focus their budgets below the line, looking to drive revenue through retention of customers and robust…