display block

We've been working with Net-A-Porter over the last couple of years doing email and push production and deployment, hundreds of campaigns a month for all their exclusive brands across 3 of their businesses, to read the case study go to...
https://www.displayblock.com/case_study/net-a-porter/

Leveraging your to maximise potential, our CTO Mel Jewell gives great advice here in this easy to read and digest blog

Maximising your data to its full potential You’ve built up a nice sized mailing list and you regularly send out your emails to them. Job done? Not even close.

The difference a clean database can make to is extraordinary, avoiding Spambots is a great place to start

The Rise of the Spam Bots Eliminating fake form submissions is a battle in keeping your users’ experience as simple as possible whilst removing the threat of spam bots

Do you even know me? Watch out for these personalisation pitfalls

Do you even know me? Watch out for these email personalisation pitfalls It’s ready. Your beautifully designed, flawlessly coded email is one click away from being fired off to thousands of customers. There’s just one problem: everyone is about to receive the same message. No, the forename which has been shoehorned into the subject line doesn’t count. It’s spray-...

Running an A/B test? Here's what you need to know...

https://www.displayblock.com/2020/02/26/split-decision-what-to-consider-when-conducting-an-a-b-test/

Split decision – what to consider when conducting an A/B test Which of these statements about A/B testing is correct? A. It’s a fun little experiment. B. It’s a powerful tool which must be handled correctly. The correct answer is B. Split testing is a powerful tool. And, like all tools, it has the potential to do more harm than good if it’s not operated ...

Are you Maximising your to its full potential?

Maximising your data to its full potential You’ve built up a nice sized mailing list and you regularly send out your emails to them. Job done? Not even close.