Grofuse Digital

Personalisation isn’t dying in 2026, Silent tracking is.

The brands that win will be the ones that:

✅ Build on first-party + zero-party data (not cookie crumbs)
✅ Give customers real control (preference centres, clear value exchange)
✅ use AI for prediction + orchestration, not surveillance

If your “personalisation” still depends on passive tracking… you’re about to feel it.

Read the full piece. Link is in bio!