On Point Content

Sure, I could not live without wireframing and project planning tools. But, I almost always start the content planning process with printed paper and a pencil. Why? Because good content that truly engages people is a creative process, and the best words readily flow when handwritten.

To use a quote by Horace, "The pen is the tongue of the mind."

We see new designs for clients all the time. So when we found the time to spruce up our Brand Voice Discovery Workshop presentation, we got super excited!

To find out more about OPC can help you develop your brand tone of voice, head over to https://www.onpointcontent.co.uk/elevating-brands/

Just a quick message to wish all our friends, colleagues and followers a very Merry Christmas and Happy New Year.
OPC is signing off now after another very busy, fun-filled year.
See you all in 2023🥳

A not-so-little Google update happened while OPC was on holiday, and we've got to say, we couldn't be more delighted. Launching what it calls the "helpful content update," Google wants to see people being able to access more original, helpful content written by people, for people.

Thankfully, our clients are already doing this and reaping the rewards, but what is 'helpful content'?

Helpful content is copy and other content (visuals are just as important) that is created for people rather than search engines. It's a little more complicated than this, but that's the crux of it.

So, you need to know who your audience is, what their pain points and desires are, and how you can genuinely help them. And yes, this often means not 'selling' to them at the earliest opportunity.

If you want to find out more, we encourage you to read Google Search Central's blog - it's, dare we say, helpful content!

What creators should know about Google's helpful content update  |  Google Search Central Blog  |  Google Developers Home Search Central Google Search Central Blog What creators should know about Google's helpful content update Thursday, August 18, 2022 Google Search is always working to better connect people to helpful information. To this end, we're launching what we're calling the “helpful content update” t...