WRITE WAI

Want to know if your digital marketing is working?

Try this exercise…

Ask your friend or colleague to use Google to search for a recommendation for a business in your industry in your area.

Now ask yourself...

Did your business come up?

If it didn't, you could be missing out on potential customers who are using AI-powered search, like Google, ChatGPT or Copilot, to find local businesses.

I recently tried this on a friend's phone and was delighted to see Google's AI recommend Write Wai PR & Copywriting Services.

We were featured right at the top of a long list of copywriters in Colchester, so must be doing something the right way.

The reason I'm posting about this is not to boast, but to remind you that search is changing.

If you aren't doing what AI is looking for, it won't recommend you.

People aren't just scrolling through pages of search results anymore.

They're increasingly asking AI for recommendations and expecting instant answers.

That's why it's no longer enough to think about SEO alone.

Businesses also need to consider Generative Engine Optimisation (GEO), which is creating helpful, trustworthy content that AI can understand, trust and recommend.

Do you want to know more about the difference between SEO and GEO, and what it means for your business?

I've explained it in my Pulse article:
🔗https://www.linkedin.com/pulse/geo-vs-seo-why-you-need-know-sally-anderson-wai-orqne/

If you'd like to arrange a chat to learn how to get recommended by AI, send me a DM.

Have you tried asking AI to recommend a business in your industry? I'd love to hear what happened.

What is your social media presence saying about your business?

I wrote the blog below a couple of years ago, but recently I've been thinking about how its message has become even more important in the age of AI.

When I first wrote this article comparing neglecting your social media to neglecting your dog, social media was primarily about building relationships, increasing visibility and attracting potential customers.

Those things still matter, but today there's another compelling reason to maintain an active online presence: discoverability.

Search engines no longer just look at websites.

AI-powered search tools and generative AI platforms are increasingly scanning the wider web for signals about businesses, experts and brands.

They look for evidence that a company is active, credible, knowledgeable and relevant.

An abandoned social media profile doesn't just leave a poor impression on potential customers.

It can also reduce the digital footprint that helps search engines and AI understand who you are, what you do and whether you are an expert in your field worth recommending in answers to questions.

Since I wrote this article, we now have AI-generated content, video-first platforms, social commerce, personal branding and increasingly sophisticated algorithms.

Organic reach is harder to achieve, and competition for attention is fiercer than ever.

But what hasn't changed is the importance of showing up consistently.

This means sharing your expertise, engaging with your audience, commenting on industry discussions, publishing valuable content and keeping your profiles up to date to help demonstrate that your business is active and relevant.

Those signals matter not only to people but increasingly to the technologies they use to find information.

The platforms may evolve and the technology may change, but visibility, credibility and trust are still earned over time.

How has the way you manage and post content on your social media changed?

I'd be interested to know, so do leave your views in the comments below.

https://www.writewai.com/blog/why-you-shouldn-t-neglect-your-social-media/

Why You Shouldn't Neglect Your Social Media - Write Wai's blog Learn why you need to post consistently on your social media platforms to gain leads. This article explains why it's important to maintain your online presence.