Swoof.

Meet the perfect walk-ready accessory for your pup. Our cruelty-free vegan leather collar 🐶🌿 Available now in rich emerald, soft coral, and sleek grey.

Non-toxic, eco-friendly & stylishly minimal - because your dog deserves accessories that look and feel good. 🤍

Matching leads, harnesses and p**p bag holders are available online. Our Pawness range is discounted twice - already in the sale and an additional 30% off in our closing down sale.

We’re closing down 💛

If you’re shopping for your pups this Christmas, now’s the time — we still have collars, leads, harnesses, pet caves, toys and grooming goodies available.

Enjoy 30% off everything with code GOODBYE until it’s all sold out.

Thank you for being part of our Swoof journey 💖🐾

It’s goodbye from us 🥲

After a lot of thought (and plenty of back and forth), we’ve made the difficult decision to close Swoof.

For the past 5 years, we’ve loved bringing you the most gorgeous dog accessories and we’ll always be grateful for every order, every photo and every kind message you’ve sent our way.

Since having our baby girl two years ago, we’ve found it harder to juggle everything that comes with running a business. You’ve probably noticed we’ve been a little quieter - focusing on getting your orders out and answering enquiries, rather than creating new content or growing in the way we once did.

Right now, we want to make the most of these precious years whilst our little girl is so little, and working late nights and weekends doesn’t work for our family anymore.

On top of that, the rising costs of running a small business have made things even trickier. So whilst this decision hasn’t been easy, it does feel like the right one for us.

When we started Swoof, we never imagined it would take off so quickly or that over 4,500 customers would become such a valued part of this journey. Seeing your repeat orders and the joy our products brought you has been so special for us. Thank you, truly, to our family, friends and all of you who have supported our little dream - we’ll cherish the memories we’ve made together. 🩷

Before we close the doors for good, we do still have some beautiful stock available. To say thank you, everything is now 30% off with the code GOODBYE until it’s gone. Plus, the first 50 orders to use the code will receive a free Swoof tennis ball. 🎾

With lots of love,

L & M, I (and of course, our Willow 🐶)

# # #

THE WAIT IS OVER 🤩

Our best-selling braided leads from the gorgeous are BACK — and better than ever.

Choose between the classic braided leads or the newly upgraded hands-free version, perfect for everything from daily walks to weekend adventures. Both styles are now available in Black, Pink, Lavender and Green — so your pup can stroll in style no matter your vibe. 🖤🩷💜💚

We’ve been out of stock for a while, and you’ve been patiently waiting — so don’t miss your chance to grab yours before they sell out again.