eatsleepthink

Triple award winners!

eatsleepthink, G&S Business Communications and Syngenta have won THREE MarCom Platinum Awards for our campaign for Advion Gel!

The MarCom Awards, administered by the Association of Marketing and Communication Professionals (AMCP), is one of the largest and most respected creative competitions in the world. Entries are judged by industry experts who honour outstanding achievement in concept, direction, design, and ex*****on across marketing and communications disciplines.

The campaign earned Platinum recognition in the Advertising, Product Launch, and Trade Show Exhibit categories and was up against 6,000 global entries, across 300 distinct categories.

Our MD, Mike Marshall, says, "Winning one MarCom Platinum Award is achievement enough, but three is unprecedented. It's a testament to the strategic skill, market experience and insight-led creativity of our collaborative partnership with G&S, for which we are always forever thankful, and long may it continue!"

The campaign eaG&S Business Communications,n the Advertising, Product Launch, and Trade Show Exhibit categories, competing against 6,000 global entries across 300 distinct categories.ht-led creativity of our collaborative partnership with G&S, for which we are always forever thankful, and long may it continue!"

Do you know why logos need to be meaningful?

The dictionary defines meaning as anything significant, serious, or worthwhile. Meaning is a message, and for brands, a meaningful logo, identity, and visual language inform customers about what you do without having to dive into great detail initially. Meaningful branding, by its very nature, can also convey clever smiles in the mind; it uses dual, interwoven imagery, hidden messages, and says more about your brand than just the image.

We always encourage our designers to create meaningful brands. Not only do they ensure distinct individuality for our customers, but they also tell stories that help form the foundational elements essential to applying to the ever-growing range of communication platforms brands inhabit.

An insightful example of meaning in our work is the branding we created for Snow Elk Productions Ltd, a video production company founded by Gary Knowles. Snow Elk is an anagram of Gary's surname, so there was no direct correlation between the animal and video production, but the name was unusual and sparked ideas for an Animalesque approach to the brand.

There's hidden meaning throughout the final design:
- The icon looks like a Snow Elk in profile
- Its antlers are a stylised E
- Its head shape is a stylised S
- The head shape creates a 'video play button' in the negative space
- The Snow Elk's head is facing toward the right, displaying a positive direction and pointing toward the brand name when combined with the wordmark.

Furthermore, the design is clean and contemporary, with a simple ex*****on that reveals hidden intelligence, depth, and meaning. The ice blue brand color is calming, cool, and collected. These are all traits reflective of Gary's approach to filmmaking and the values that the business wishes to convey to customers.

Meaning distinguishes a brand from its peers, and in an age when every brand is clamoring to be heard, it adds depth that's essential to aid recognition, build reputation, and deliver reward.

A question we're often asked is, "Can you work with our existing brand and design style?"

Paul Hirst and James Annis from PAR Insulations & Wires LTD wanted us to design a new brochure that aligned with their established brand style and celebrated 40 years in business as one of the UK's leading providers of electrical insulating materials.

With a slight refresh on the logo, the addition of a new 40-year decal, and a 'wire graphic' running through the design, we kept the layout simple, informative, and clean.

In addition, we also built new responsive email signatures that mirrored the design.

So, the answer to the question is, "Yes, we can."

Would you like new literature for your business but want to stay with your existing branding?