Progressive Website Development Ltd

How to get more leads for your local business.

This is an re-post from back in December but worth going over again.

We had an enquiry from a potential client about our Local SEO services this week, and I thought it would be a great idea to share what a typical local business can expect when working with us.

A lot of small businesses come to us in the same situation as this particular (potential) client – good at what they do, plenty of happy customers, but not getting the visibility they should be getting online.

Here’s the short version of the conversation we had:

Most local businesses rely on two key assets to generate leads online:

1️⃣ A properly optimised Google Business Profile
This is what gets you into the local map pack, the three listings that appear at the top when someone searches for things like “patio cleaner Chesterfield” or “carpet cleaning near me”.

This is where the majority of clicks go.

2️⃣ A website that MATCHES your Google Business Profile
Not just a general website…
…but one that supports every service listed on your GBP with its own dedicated page, correct wording, correct structure, and clear internal links.

When these two match, Google understands exactly what you do and the areas you serve, and that’s when rankings start to move.

In this business owners case case, he already ranks organically for terms like “patio cleaning Chesterfield”, but he’s missing from the map results. That’s the bit we fix.

So what does a Local SEO project look like with us?

Here’s what we typically do over 12–14 weeks:

✔️ Fix and align Google Business Profile categories
✔️ Add 20–30 services/products to the GBP
✔️ Build matching service pages on the website
✔️ Link all those pages from the homepage (so Google sees the structure clearly)
✔️ Optimise all existing pages for on-page SEO
✔️ Add review platforms (like Trusted Trader) to the website
✔️ Provide a full review-collection framework
✔️ Create 52 Google Post ideas and set them to schedule automatically
✔️ Build location-specific pages (e.g. “carpet cleaning Walton”)
✔️ Provide a baseline ranking report so you can measure progress
✔️ and a whole lot more!

If you’re a local business and feel like you’re “doing everything right” but still not showing up where customers are searching… this is usually why.

And the good news?
It’s fixable, predictably and repeatably.

If you want to talk about improving your local visibility, drop me a message.

I’m always happy to help and explain things in plain English.

Thanks for the support Destination Chesterfield!

Our mission is to be the best Local SEO experts we can be and to support as many local businesses as possible grow their businesses online!

🏆 Meet our Chesterfield Champion of the Week, Simon Wilson of Progressive Website Development Ltd.

As someone who helps local businesses with their online presence and lead generation, Simon has been able to work with a wide variety of clients here in Chesterfield.

🗨️ "One day I might be helping an estate agent or financial adviser, and the next, collaborating with an electrician, joiner, or manufacturer. That diversity keeps things interesting and shows how many ambitious local businesses are investing in online growth."

His support for our town also involves being a season ticket holder at Chesterfield FC and appreciating our great walking routes on offer.

🗨️ "Linacre Reservoirs is one of my favourite spots for an evening walk with my two beagles – peaceful, scenic, and perfect for switching off."

Simon's full Champion of the Week column shares more ways he continues to support local and his greatest achievement over the past year: https://www.chesterfield.co.uk/destination-chesterfield/champions/champion-of-the-week/

We had an enquiry from a potential client about our Local SEO services this week, and I thought it would be a great idea to share what a typical local business can expect when working with us.

A lot of small businesses come to us in the same situation as this particular (potential) client – good at what they do, plenty of happy customers, but not getting the visibility they should be getting online.

Here’s the short version of the conversation we had:

Most local businesses rely on two key assets to generate leads online:

1️⃣ A properly optimised Google Business Profile
This is what gets you into the local map pack, the three listings that appear at the top when someone searches for things like “patio cleaner Chesterfield” or “carpet cleaning near me”.

This is where the majority of clicks go.

2️⃣ A website that MATCHES your Google Business Profile
Not just a general website…
…but one that supports every service listed on your GBP with its own dedicated page, correct wording, correct structure, and clear internal links.

When these two match, Google understands exactly what you do and the areas you serve, and that’s when rankings start to move.

In this business owners case case, he already ranks organically for terms like “patio cleaning Chesterfield”, but he’s missing from the map results. That’s the bit we fix.

So what does a Local SEO project look like with us?

Here’s what we typically do over 12–14 weeks:

✔️ Fix and align Google Business Profile categories
✔️ Add 20–30 services/products to the GBP
✔️ Build matching service pages on the website
✔️ Link all those pages from the homepage (so Google sees the structure clearly)
✔️ Optimise all existing pages for on-page SEO
✔️ Add review platforms (like Trusted Trader) to the website
✔️ Provide a full review-collection framework
✔️ Create 52 Google Post ideas and set them to schedule automatically
✔️ Build location-specific pages (e.g. “carpet cleaning Walton”)
✔️ Provide a baseline ranking report so you can measure progress
✔️ and a whole lot more!

If you’re a local business and feel like you’re “doing everything right” but still not showing up where customers are searching… this is usually why.

And the good news?
It’s fixable, predictably and repeatably.

If you want to talk about improving your local visibility, drop me a message.

I’m always happy to help and explain things in plain English.

Local SEO and the map pack is STILL one of the best ways for small, local service-based businesses to get found online. If you’re the kind of business that relies on being seen in your area - plumbing, roofing, pest control, cleaning, trades, anything like that - this stuff matters.

I put together a detailed checklist covering all the things you can do to improve your local visibility. It’s packed with practical steps and insights, and we’re always updating it with new tips and ideas as things change.

If you’d like a copy of my Ultimate UK Local SEO Checklist 2024/25, I’ll drop the link to my Notion doc in the comments.

I work with a lot of small, local businesses - real people, running real businesses, making a living and doing good work. Hopefully, this checklist helps someone out there pick up a few more leads.

Send a message to learn more