Hello Leads Ltd

The average B2B buying cycle is now 281 days.

90% of buyers select from a shortlist built before they speak to a single sales rep.

And with Employer NI at 15%, a fully loaded SDR now costs £120k per year.

Our May 2026 UK AI & B2B Intelligence Report breaks down:
- Why the economics of human-led outbound have fundamentally changed
- The £48k AI SDR vs £120k human SDR comparison (with real numbers)
- B2B CPL benchmarks by sector, updated for Q2 2026
- The EU AI Act August deadline that most UK firms haven’t prepared for

Read it here: helloleads.co.uk/insights/uk-ai-b2b-report-may-2026

UK AI & B2B Lead Gen Trends: May 2026 Market Report May 2026: 54% of UK SMEs use AI, B2B buying cycles hit 281 days, and Employer NI at 15% is reshaping hiring. The data UK B2B leaders need for Q2/Q3.