Sugar Creative

Next week we’re at in London, exploring how IPs can move beyond screens and shelves to become memorable experiences.

We’ve partnered with global brands and IPs including Ubisoft, Aardman, and Dr. Seuss to deliver immersive storytelling that engages audiences, deepens connection, and multiplies value.

Let’s meet at BLE and talk about how great stories can reach bigger audiences in new ways.

A new way to explore 9th century Baghdad with the Discovery Tour App: Medieval Baghdad.

Using the recreation of Baghdad from Assassin's Creed Mirage, this new free mobile experience published by Ubisoft will allow users to discover this lost city, not through combat or quests, but through narrative play, branching journeys, and cultural insight.

As development partner, Sugar Creative helped Ubisoft develop this inclusive tool, allowing all audiences to actively engage with the rich history of the capital.

🧭 Make decisions that shape your path
📖 Unlock stories through interactive learning
🏺 Examine digitised artefacts, including the Ruby Lustre Bowl (from the Arab World Institute in Paris), in AR

We’re proud to have supported Ubisoft in delivering an experience that invites users to learn by doing, and to rethink how history can be told.

Available now, free on iOS and Android:
👉 https://apps.apple.com/us/app/medieval-baghdad/id6748353361
👉 https://play.google.com/store/apps/details?id=com.ubisoft.medievalbaghdad

Learn more about the collaboration at:
👉 www.sugar.agency