Jukebox Collective

Partnership with BUILDHOLLYWOOD, creative street advertising specialists that place creativity in the heart of our cities.

For Dydd Gwyl Dewi, we developed a campaign that reimagined Welsh traditions. Together with Bleak Fabulous we took over 51 sites across Cardiff & Swansea showcasing a series of editorial images featuring Jukebox Academy.

The collaboration, inspired by the iconic Welsh hat, saw the students rework this traditional piece with guidance from Welsh costume designer Ffian Jones. The photographs feature a reimagining of traditional Welsh costume, weaving personal heritage into designs. With elements like the red woollen cloak, paisley shawl, and Pais a Betgwn creatively reworked, reflecting connections between the past and present. The result was a series of culturally resonant interpretations brought to life on BUILDHOLLYWOOD billboards.

“This rendering of Welsh pride and identity is an editorially impressive and emotionally accomplished collaboration, showcasing the power of national identity as it really is; a movement of inclusivity, joy, and heartfelt connection.” - Elsa Monteith for BUILDHOLLYWOOD

Find out more!
https://jukeboxcollective.com/news-post/partnership-with-buildhollywood/

Coming up at Open Class, commercial Choreo with Reuel!

6:30 - 7:30pm,14 & 21 May, Butetown Community Centre
Open to kids+teens of all abilities

Sign up here
https://app.classfit.com/businessprofile/28852